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Ross Chapman

🤖 Improved time to market through AI

Published about 17 hours ago • 1 min read

Hey there,

I use ChatGPT every day. I’m practically begging Figma to roll out AI to our team. And if something has those magic letters “A” and “I,” I’m already signed up.

But this isn’t about jumping on a trend. It’s rooted in a philosophy I’ve always believed: computers exist to handle the heavy lifting, freeing us to focus on what really matters—thinking, creating, and making meaningful impact.

Last night, I was revisiting my Product Design Sprint template and migrating it into FigJam. One glaring pain point stood out: prototyping. Of the 200+ design sprints I’ve facilitated, the prototyping phase consistently takes the longest and often delivers the least value, as a vehicle for feedback. Imagine replacing that process with AI: you input a set of prompts, and Figma’s AI generates a usable, 8-step prototype. Not only would this save hours, but it would also eliminate the need for storyboarding—a whole hour reclaimed in the sprint.

I’m excited at the prospect of rethinking this method, making it faster and more precise. It’s got me wondering: what other processes could be replaced, or at least refreshed?

One thing, however, won’t change: the time needed for senior stakeholders to align and make key decisions. By equipping them with better prototypes, sharper data, and the “magic” of AI-enhanced insights, product strategists like myself can help accelerate change. Quicker decisions, faster time to market—that’s the real win here.

Thanks for being part of this journey. Excited for what’s next!

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Product Unleashed, 21st November, London, UK

I'll be attending Product Unleashed tomorrow, gaining insights from Andy Budd—Design Leader, Speaker, Advisor, Coach, and Venture Partner at Seedcamp—and Caio Orio, Design Lead at Wise.

Andy will share common pitfalls that early-stage founders, product managers, and designers face when launching new projects—and how to sidestep them. Caio will dive into the challenge of standing out in a highly commoditised landscape, discussing how brands can avoid blending into a sea of sameness by building meaningful emotional connections with their customers.

​​See you there​

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113 Cherry St #92768, Seattle, WA 98104-2205
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Ross Chapman

Head of UX @pensionbee 🐝

Product design leader with 18 years experience leading hundreds of digital products and innovation programmes.

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